Ever wonder why exactly social media sites are so popular and engaging to the majority of the population? Sometimes it seems as if the prominence of social media had just appeared out of thin air. The obvious answer would be that social media serves as a pass time or something to entertain you when you’re bored. But when really examining all the facts about social media, we can find a deeper understanding of the real reasons people are spending so much time tweeting and pinning and why even businesses, small and large, take social media so seriously.